A gloriously bright and happy scheme that brings a vintage English summer garden look and feel was delivered by Propability and sister company Flourish Trading collaborating with the VM team at Fenwick.
Propability created shapes and bushes to be featured in this characteristically British window scheme across nine Fenwick stores. In total Propability created MDF shapes for 50 pyramid trees, 152 different square and rectangular shapes, four large arches and 19 smaller arches, and used sister company Flourish Trading to supply the faux foliage. Each window was filled with high quality artificial moss, foliage and topiary which included approximately 10,000 panels of 100% botanically accurate UV stable Buxus Hedge Topiary. The product was sourced specifically so that it would not fade or discolour in the window. In addition, almost 350 high quality Topiary Moss panels and 100 artificial Topiary Boxwood Balls in three different sizes (25cm, 40cm and 50cm) were also supplied by Flourish Trading to Propability for the build.
The beauty of faux foliage comes to life at Fenwick
Suzanne Cano, Managing Director, Flourish Trading comments:
The stunning compositions for each store window really exude spring / summer colour, organic beauty and the best of British summer. The visual impact you can create with good quality faux foliage is incredible. It is much more versatile than fresh and can be an economical, reusable and sustainable option that truly brings a display to life. We launched Flourish Trading to provide a valuable source of high quality off the shelf product to the VM world and combine our manufacturing capabilities at Propability. With this latest project at Fenwick, it is wonderful to see that vision really come into its own. The VM world can expect to find a one-stop-shop from Propability and Flourish Trading that means any installation or prop regardless of size or shape can be created with bespoke faux foliage and permanent botanicals all designed, sourced, created and installed from one place.
A colourful juxtaposition of graphic backdrop and topiary shapes
The juxtaposition of the topiary shapes alongside the floral patterns on the merchandise contrast beautifully with the hand painted graphic backdrop and floors to create a truly appealing visual treat. The high quality artificial moss was cut specifically to appear as though they were growing over the print, bespoke to each window it creates an organic look and feel that literally brings the windows to life.
In addition, Propability fitted the windows at Newcastle, Bond Street, Bracknell, Brent Cross and Kingston ensuring that the organic shapes and platforms were positioned in the best possible way to correctly display the mannequins and merchandise.
Tyrone Cano, Head Honcho, Propability:
The combined capabilities of both Propability and Flourish Trading mean that we can design, manufacture, source, install and provide a totally bespoke service to retail or events clients looking for faux foliage or floral compositions. Literally there are no limits, if you can dream it we can make it.