Flourish Trading, Propability’s sister company, worked alongside Danish fashion label Baum Und Pfergarten, to deliver a range of beautiful silk flowers for its pop-up store at Fenwick Bond Street as well as the brands eye catching window display.
The distinctive signature style of Baum Und Pfergarten merchandise juxta-positioned alongside the beautiful array of faux flowers provides a pop of colour as well as a cool fresh but not too polished display.
Flourish Trading consulted on which flowers would be most effective and provided up to around 150 stems in total ranging from tulips, hydrangeas, roses, peonies, carnations and sweet peas as well as daisy all in various colours. All the flowers were positioned in basic plastic buckets and not too carefully arranged – to give an easy relaxed vibe to the concept.
The variety of artificial flowers used in the bunches around the Baum Und Pfergarten merchandise really demonstrates how faux foliage and blooms can bring clean and simple design to life, creating a splash of colour in a simplistic and highly effective way to showcase fashion at its very best.
