Sister company Propability was once again involved in tipping luxury on its head at Selfridges bringing aspects of the latest statement window campaign to life. Propability worked across a number of the windows sourcing key product from Flourish Trading featured in the ’Growing Beauty’ window installation that poises a question – The future of beauty (literally) home-grown? The main feature is a shelving unit holding 12 troughs created by Propability for seedlings with foliage supplied by Flourish Trading which were sprayed in three shades of coral to produce an ombre effect. The foliage appears to be growing under three heat lamps. With some creative vision there is no end to what our high quality faux flowers and foliage can achieve. For further information on Propability: www.propability.co.uk.
