With the wedding season in full swing, how is it best to showcase the amazing range of faux flowers available for the bride and groom’s special day?
When looking for faux flowers to stock for weddings consider how to showcase the variety of faux and silk flowers available alongside the style of the wedding itself. Think about what is on trend and take inspiration from the world of fashion and the season’s colours. The wonderful thing about faux flowers and silks is that you don’t have to stick to what’s in season as far as the flower goes. You can enjoy being truly creative and this can be reflected in what you decide to showcase in store.
Bouquets & posies with a difference
Try thinking contemporary, classic, vintage, bright or subtle hues. A range of looks and styles to demonstrate the best of what is on offer and inspire your customers to think about how to make wedding blooms truly bring their wedding décor to life.
One idea is to show samples of how the bridesmaid bouquets can beautifully complement the bride’s flowers by selecting a subtle flower from the main bouquet and making it the focal point of the other. Posies can be just as effective – especially for display in store. For display purposes they are less of an investment but show the variety of merchandise available.
Add a point of difference by showing selections of faux flower and foliage as button holes, wrist corsages or if you have the space table centrepieces.
Suggestive displays of wedding décor such as a flower wall in-store could really ignite the imagination. Or if you have the space larger displays using frames and floral foam hung from the ceiling could provide a wow factor and inspire the bride to be.
Top three questions for wedding planners:
- What style, look and feel are they looking for – traditional, classic, vintage or retro?
- What needs to be decorated – cake, tables, hair, buttonholes, church, bouquet for bride posy for bridesmaids, wedding car?
- Colour scheme – is it bright and cheerful or elegant and classy, is it florals or foliage and vines, or a combination of all the above?
Flourish Trading stocks all variations of silk wedding flowers for artificial bridal bouquets – the options are limitless. Available to buy in the Flourish Trading online shop.
