Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. The purpose of visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Over the years, visual merchandising with floral displays has been a popular tactic to lift the product off the shelves in many shops and department stores – always looking for creative and eye-catching ways of grasping the attention of the shoppers.
The Art of Selling with Visual Merchandising Floral Displays
Retailers often turn to foliage, flowers, leaves and petals to decorate window displays and instore areas. Bringing aspects of the merchandise displays to life with a flash of fresh colour and a wink to mother nature.
Using faux flowers and foliage is a far more sensible option than fresh for these displays for longevity purposes as well as durability. With an eye for design and some creative panache beautiful montages of petals, blooms and foliage are used by specialised visual merchandising teams and creatives across the retail industry with great impact. For the consumer, these displays suggests a freshness that enhances the impact of the product and creates the illusion of bringing the outdoors in.
At Flourish Trading we stock hundreds of varieties of silk flowers, buds, blossoms, leaves and foliage ranging from Anemone to Hydrangeas, Peonies, Stocks and hanging Wisteria – all our collections are of the highest quality and if it weren’t for the scent you’d never know.
Brief History of Visual Merchandising
- 1800s – there was no competition so very little visual merchandising was required. Stores were mostly open spaces for factory owners to sell products.
- 1900s – Industrialisation meant that shops could be lighted and retailers began to display merchandise in more sophisticated ways. Tools like pedestals, stands, shelves and mannequins were employed.
- 2000s – Today visual merchandising is an industry in its own right. As well as thinking visually retailers have to create a positive experience and appeal to all the senses.